14 October 2026 · 5 min read
Lazer Lures: an Australian-made lure brand competing online by species
Lazer Lures makes Australian-made metal fishing lures, and has done for more than 40 years according to its site: the Lazer, Twisty Lazer, Lazer Slug, Micro-Jig and Dart, for tailor, tuna, mackerel, kingfish and more. “Fishing lures Australia” is dominated by large tackle retailers and international brands, and on 14 October 2026 Lazer Lures was not in its top ten. A lure brand wins elsewhere: on species, technique and its own product names.
Anglers search by fish and by method
An angler rarely searches “fishing lures”. They search what they are chasing and how: lures for tailor, metal lures for tuna, jigging lures for kingfish, spinning lures for salmon. Those searches have clear intent and far less competition than the generic term, and a brand that answers them reaches anglers at the moment they are choosing.
What Google showed on 14 October 2026
The top results for “fishing lures Australia” were large online tackle stores, a major lure brand and an Australian lure maker. The map pack showed Gold Coast tackle shops. That is a retail search, and a single brand will always find it hard to rank there.
What we built into the store
- Species pages: lures for tailor, tuna, mackerel, kingfish, salmon, trevally and bass.
- Technique pages: spinning, jigging and saltwater fishing lures.
- Product pages for each lure, from the Lazer and Twisty Lazer to the Micro-Jig, Dart, Herring, tail spinners and jig heads, plus apparel.
- Fishing guides, and the brand’s heritage up front: “Not a new import. The original.”
- Australia and New Zealand as the areas served in the structured data, and free shipping over $99 in the description.
What moves the needle next
- Win the species searches. Each species page can rank for “lures for” that fish, which is where anglers decide.
- Reviews and catch photos on product pages, which show the lure working and can appear as stars in results.
- Stockist pages, so anglers searching for the brand in a tackle shop near them find where to buy.
Lazer Lures is one of the businesses on our Australia-wide page.
Frequently asked questions
Should a lure brand target “fishing lures”?
It is worth being visible, but species and technique searches convert better and are far more winnable for a single brand.
Do fishing guides help sell lures?
Yes. Guides answer the questions anglers search and link naturally to the lure that suits the fish and method.
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Written by Bluepeek, a web design and SEO studio on the Gold Coast run by Jac Thomas-Rees and Zach Colville. Search results were checked on Google on 14 October 2026; positions change daily and vary by where you search from.
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