Marketing for Tilers: Win the Bathrooms, Floors and Pools You Want

How homeowners choose a tiler

Very few people need a tiler in the next hour. Tiling is usually part of a bathroom renovation, a new build, a kitchen splashback or an outdoor entertaining area, and it is planned weeks or months ahead. That changes how marketing for tilers should work.

Homeowners search for a specific job, like "bathroom tiler" or "pool tiling", then spend time on galleries, compare two or three quotes, and look closely at finish quality: straight grout lines, clean cuts around fittings, level floors. Builders and renovators who subcontract tiling look for reliability and turn up to site on time. Both groups want proof before price.

Job values are generally higher and less frequent than urgent trades, and demand for outdoor and pool work tends to follow the warmer months. A tiler who wins one extra bathroom job a month from better follow-up can change their year.

Google Ads for tilers, organised by service

One generic "tiler" ad wastes money, because a bathroom renovation customer, a floor tiling customer and a pool owner want different things. We build campaigns with a separate ad group for each service you genuinely offer, each with its own keywords, ads and landing page.

Bluepeek has built a full Google Search campaign structure for a Perth tiling business: seven ad groups organised by service, with ads and pages built around real job photos rather than stock images. We do not publish results for it, but the structure shows how we approach the trade.

• Bathroom tiling and renovations
• Floor tiling, including large-format tiles
• Outdoor, alfresco and pool tiling
• Kitchen splashbacks and feature walls
• Waterproofing, only if you hold the licence your state requires for it
• Regrouting and repairs, if you want smaller jobs between big ones

Negative keywords keep out tile shop, DIY and job seeker searches. For the wider service, see our Google Ads management, and for a how-to that applies across trades, our guide to Google Ads for tradies.

Photo-led landing pages and profile

For a tiler, the photos are the pitch. A landing page for bathroom tiling should open with finished bathrooms you did, include close-ups of detail work, explain your process from prep and waterproofing to grouting and sealing, and make it easy to request a quote with photos and measurements of the space.

We built the website for Rayan Tiling Services in Perth around exactly that idea. Our lead capture websites page explains how we build pages that turn visitors into quote requests.

Your Google Business Profile needs the same approach: a tiling category that matches your work, a service list covering each job type, and a regular stream of finished job photos. Many tilers are service-area businesses, so the profile should show the areas you cover. Our Google Business Profile management service handles this.

Marketing for tilers: the customer-acquisition funnel

1. 01
   The search

   A homeowner searches "bathroom tiler" or "pool tiling" and sees a service-specific ad and your Business Profile with recent job photos.

2. 02
   The proof page

   The ad opens a page for that exact service: finished work, process, service area and a quote form that accepts photos.

3. 03
   The quote request

   You are notified instantly. If you miss the call, an automatic text tells them you will call back after the job you are on.

4. 04
   The quote follow-up

   After you send the quote, automated SMS and email follow-ups check in at sensible intervals, so a good quote does not die in an inbox.

5. 05
   Retargeting

   People who viewed your gallery but have not decided see your best finished jobs again on Facebook and Instagram.

6. 06
   The walk-through review

   At the final walk-through, the customer is offered your Google review link and asked to mention the job, such as the ensuite or alfresco.

Quote follow-up is where tilers win or lose

Customers comparing tiling quotes are often waiting on something else: the plumber, the builder, the tile order, a partner's opinion. Silence from them rarely means no. A short follow-up a few days after the quote, and again a little later, keeps you front of mind when they are ready to decide.

We automate this so it happens every time, without you remembering at 9pm. See our lead follow-up automation and how it fits into our broader AI automation for Australian businesses.

Reviews that show the finish

A review that says "retiled our main bathroom, grout lines are perfect" helps the next homeowner far more than a star rating alone. Customers who add a photo help even more. Ask at the final walk-through, when they are standing in the finished room. Every customer is offered the Google review link, whatever their experience, because that is what Google policy requires. See our Google review system.